"A Journey to Wellness"

​

Concept Overview: 

This motion graphics project aims to educate and motivate people to adopt healthy eating habits. Through a visually appealing and engaging narrative, viewers will learn about the importance of a balanced diet, the benefits of healthy eating, and practical tips for making healthier food choices.

 

Statement of Need: 

With the rise of fast food and processed food options, unhealthy eating habits have become increasingly prevalent. Poor nutrition can lead to a variety of health problems, including obesity, heart disease, and diabetes. There is a need to educate individuals about the importance of healthy eating and to provide practical tips for making healthier food choices.

 

Concept Description: 

The motion graphics project will tell the story of Qi, a fictional character who is struggling with her health due to poor eating habits.  Her journey to wellness will be portrayed through a series of animated sequences that show the effects of poor eating habits on her body and mind. The project will also offer practical advice on how to adopt healthier eating habits, such as meal planning, portion control, and including more fruits and vegetables in meals.

 

Target Audience: 

The target audience for this motion graphics project is individuals of all ages who are interested in learning about healthy eating habits. It is particularly relevant for those who are struggling with poor nutrition or related health problems.

 

Learning Goals: 

• To understand the importance of a balanced diet and the benefits of healthy eating.

• To learn practical tips for making healthier food choices.

• To be motivated to adopt healthier eating habits.

 

Learning Theories: 

• Social learning theory

  • The role of observation, imitation, and modeling in learning is emphasized in social learning theory. People can learn new behaviors by observing the actions of others and the consequences that result, according to this theory. In other words, people can learn from the experiences of others without having to go through the consequences of those experiences. By following Qi's journey to wellness, viewers will see the benefits of healthy eating habits and be more likely to adopt similar behaviors.

​

StoryBoard:

• A girl, Qi, is shown eating fast food and processed snacks. She looks tired and unhappy. 

• Qi visits her doctor, who tells her that she needs to make changes to her diet to improve her health.

• Qi starts to research healthy eating habits and learns about the benefits of a balanced diet. She creates a meal plan and starts to incorporate more fruits and vegetables into her meals.

• Qi starts to feel better physically and mentally. She has more energy and feels more motivated.

• Qi shares her journey with friends and family, who are inspired by her progress and start to make changes to their own diets.

• She is shown enjoying a healthy meal with friends and family. She looks happy and healthy.